Zero-to-one:
Enterprise Cloud Platform
Zero-to-one:
Enterprise Cloud Platform
Zero-to-one:
Enterprise Cloud Platform
Below: A selection of features personally designed throughout the past 6 years
Designing, styling and scaling an award-winning B2B SaaS infrastructure portal from the ground up.
Designing, styling and scaling an award-winning B2B SaaS infrastructure portal from the ground up.
Below: A selection of features personally designed throughout the past 6 years
A selection of features personally
designed throughout the past 6 years
project overview
Role: Product & UX/UI Designer
Company: PhoenixNAP
Timeline: 2020 - Current
Tools Used:
core focus
End-to-End Everything-as-a-Service UX
End-to-End XaaS UX
Data-Heavy Interface Design
High-Fidelity Prototyping & Stakeholder Buy-in
High-Fidelity Prototyping & Stakeholder Buy-in
Production Ready UI Styling
the challenge
the challenge
the challenge
PhoenixNAP wanted to launch its first-ever cloud services portal, "Bare Metal Cloud." The core challenge was translating highly dense, technical server data into an intuitive client-facing interface that attracts massive enterprises in a highly competitive field.
PhoenixNAP wanted to launch its first-ever cloud services portal, "Bare Metal Cloud." The core challenge was translating highly dense, technical server data into an intuitive client-facing interface that attracts massive enterprises in a highly competitive field.
Additionally, as the platform grew to support complex backend infrastructure, such as server management and network configurations, and navigating role-based access, internal staff started getting frustrated with the cumbersome workflows, requiring the setup of an admin-facing portal as well.
Additionally, as the platform grew to support complex backend infrastructure, such as server management and network configurations, and navigating role-based access, internal staff started getting frustrated with the cumbersome workflows, requiring the setup of an admin-facing portal as well.
An exercise in packing all data into
one intuitive product selection screen
the design:
60+ features from scratch
the design
the design:
60+ features from scratch
Joining the project at its inception, I was part of the team tasked with building this from zero. This meant doing foundational architectural decisions, and leading the end-to-end design execution for over 60 features across both portals.
Joining the project at its inception, I was part of the team tasked with building this from zero. This meant doing foundational architectural decisions, and leading the end-to-end design execution for over 60 features across both portals.
Cross-Functional Research:
For the client portal, this meant stress-testing UX wireframes to cover edge cases and missing validation and instructional texts.
For the admin portal, which lacked requirements entirely, I interviewed stakeholders across 3 different departments to define pain points and understand their unique workflows.
Cross-Functional Research:
For the client portal, this meant stress-testing UX wireframes to cover edge cases and missing validation and instructional texts.
For the admin portal, which lacked requirements entirely, I interviewed stakeholders across 3 different departments to define pain points and understand their unique workflows.
Iterative Prototyping:
I designed incrementally better solutions, validating them directly with staff and presenting evolving concepts to over 100 stakeholders at a time to ensure total business alignment.
Iterative Prototyping:
I designed incrementally better solutions, validating them directly with staff and presenting evolving concepts to over 100 stakeholders at a time to ensure total business alignment.
From boxes in PowerPoint to drafts, to final product
From boxes in PowerPoint to drafts, to final product
From boxes in PowerPoint to drafts, to final product
the technical execution:
bridging design & engineering
the technical execution
the technical execution:
bridging design & engineering
To guarantee strict UI quality control and eliminate design-to-development friction, I worked alongside 30+ developers and:
To guarantee strict UI quality control and eliminate design-to-development friction, I worked alongside 30+ developers and:
Styled the platform by understanding the built Typescript codes and using HTML, CSS, and LESS to match designs.
Styled the platform by understanding the built Typescript codes and using HTML, CSS, and LESS to match designs.
Built working Proof-of-Concepts directly in the codebase, providing the engineering team with precise UI specs and the code necessary to implement exactly as intended.
Built working Proof-of-Concepts directly in the codebase, providing the engineering team with precise UI specs and the code necessary to implement exactly as intended.
Consistently reviewed frontend Merge Requests in GitLab to ensure no design was affected or layout bugs introduced.
Consistently reviewed frontend Merge Requests in GitLab to ensure no design was affected or layout bugs introduced.
Feature highlight: Copy-to-clipboard micro-interaction, together with
the step-by-step mockups and extensive code documentation
Feature highlight: Copy-to-clipboard micro-interaction, together with
the step-by-step mockups and extensive code documentation
Feature highlight: Copy-to-clipboard micro-interaction, together with the step-by-step mockups and extensive code documentation
the impact
the impact
the impact
The Bare Metal Cloud portal successfully launched and is currently utilized by Fortune 500 clients, including Amazon, and massive high-traffic platforms like OnlyFans.
The Bare Metal Cloud portal successfully launched and is currently utilized by Fortune 500 clients, including Amazon, and massive high-traffic platforms like OnlyFans.
Because of the rigorous upfront research, high-fidelity prototyping, and direct coding contributions, critical features frequently went from concept to production within just 2 sprints (4 weeks).
Ultimately, the platform's intuitive design and robust architecture contributed to the product winning "Best New Product" and "Cloud Service Partner of the Year", and put in "Top 9 Bare Metal Cloud Providers" by TechTarget as of 2025.